How to develop and promote successful seminars and workshops : the definitive guide to creating and marketing seminars, workshops, classes, and conferences / Howard L. Shenson.
Material type:
TextPublication details: New York : Wiley, ©1990.Description: x, 275 p. : illustraciones ; 26 cmContent type: - text
- unmediated
- 0471527084
- 658.456 Sh46 20
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Libro
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Biblioteca QLU Colección general | Colección General | 658.456 Sh46 (Browse shelf(Opens below)) | e.1 | Available | 2022-0647 |
Incluye Índice.
1. How to select seminar topics that sell -- 2. Marketing and promotion -- 3. How to design and write promotional materials that get results -- 4. Single program brochures vs. seminar catalogs -- 5. How to select and rent mailing lists -- 6. When to mail seminar and workshop promotions -- 7. The capture ratio : calculating expected direct mail response -- 8. Promoting seminars with advertisements -- 9. Where and when to hold seminars and workshops -- 10. Selecting hotels and conference facilities -- 11. Pricing your program -- 12. Added profits : successful back-of-the-room selling -- 13. Promoter, presenter, and participant -- 14. The winning program -- Conclusion -- Index.
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