TY  - BOOK
AU  - Bell,Chip R.
AU  - Patterson,John R.
TI  - Take their breath away: how imaginative service creates devoted customers 
SN  - 9780470443507 (cloth : acidfree paper)
U1  - 658.812 22
PY  - 2009///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Servicio al cliente
KW  - Estados Unidos
KW  - Satisfacción del consumidor
KW  - Lealtad del cliente
KW  - Industrias de servicio
N1  - Bibliografía: páginas [281]-285; Incluye índice; Animation. -- Reinvention. -- Decoration. -- Camouflage. -- Concierge. -- Partnership. -- Cult-like. -- Luxury. -- Air. -- Air defense. -- Scout's honor. -- Firefighter. -- Insight : understanding your customer. -- Oversight : assessing your launch pad. -- Spotlight : choosing a take their breath-away strategy. -- Foresight : unearthing potential customer stressors. -- Green light : launch lessons for leaders
ER  -